Who we are
This website is run by LAGS International Consulting ("LAGS", "we", "us"). We are the controller of the personal data described here.
For anything about your data, write to privacy@lagsconsulting.com. A partner reads every message.
What we collect
When you take the test and send the form
Your answers to the three questions, your name, company, email, phone number (optional), your message, and the file number shown on screen.
When you join the Brief list
Your email address.
When you browse, only if you click Accept
Google Analytics records which pages and steps you view, how you move through the test, the film and the FAQ, your approximate location (country and city), device, browser and the site that referred you. Google Analytics 4 does not log or store full IP addresses.
Always, to deliver the site
Our hosting provider processes your IP address and basic request data so the site can load and to protect it from abuse.
We do not ask for, and ask you not to send, sensitive data such as health information. Please don't share confidential deal details in the form; we'll sign an NDA first.
Why we use it, and on what basis
| Purpose | Data | Legal basis |
|---|---|---|
| Replying to your enquiry and preparing a first call | Test answers, form details | Steps taken at your request before a contract; our legitimate interest in answering business enquiries |
| Telling you when the Brief opens, and sending it | Your consent, given by joining the list. You can withdraw it at any time. | |
| Understanding how the site is used, to improve it | Analytics data | Your consent, given by clicking Accept |
| Running and securing the site | IP address, request data | Our legitimate interest in a working, secure website |
| Meeting legal obligations | Whatever the law requires | Legal obligation |
We don't sell your data, and we don't use it for advertising or automated decisions that affect you. The verdict at the end of the test is a quick indication, not a decision about you.
Who else handles it
We use a small number of service providers who process data on our behalf, under contract:
- Netlify, Inc. (USA): hosts the website and receives form submissions.
- Google (Google Ireland Ltd. and Google LLC): Google Analytics, only with your consent, and Google Workspace, which delivers form notifications to our inbox.
Some of these providers store data in the United States. Where that happens, transfers rely on recognised safeguards such as the EU-U.S. Data Privacy Framework or standard contractual clauses.
If we work together, we may share what's necessary with our professional advisers (lawyers, accountants), who are bound by confidentiality. We will disclose data to authorities only when the law requires it.
How long we keep it
- Enquiries: up to 24 months after our last contact, unless we start working together. Then we keep what the engagement and the law require.
- Brief list: until you unsubscribe.
- Analytics: 14 months, then deleted automatically.
- Hosting logs: for the short period set by our host for security.
Cookies and local storage
We keep this minimal. Fonts and the film are served from our own site, so loading a page does not contact Google Fonts or a video platform.
| Name | What it does | Type | Lasts |
|---|---|---|---|
| lags_consent | Remembers your cookie choice | Necessary (local storage) | 6 months |
| lags_seen | Remembers that you've seen the test, so it doesn't open on every visit | Necessary (local storage) | Until you clear it |
| _ga, _ga_* | Google Analytics: tells visits apart and measures how the site is used | Analytics, only after Accept | 13 months |
Google Analytics does not load at all until you click Accept. If your browser sends a Global Privacy Control signal, we treat it as Decline. You can change your choice whenever you like: . Declining after accepting removes the analytics cookies.
Your rights
You can ask us to:
- tell you what data we hold about you and give you a copy;
- correct it or complete it;
- delete it;
- restrict or stop using it, or object to how we use it;
- send it to you or another company in a common format;
- withdraw any consent you gave, at any time. This doesn't affect what we did before.
Write to privacy@lagsconsulting.com. We reply within 30 days, free of charge.
If you're unhappy with how we handled your data, you can complain to the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia (poverenik.rs). If you live in the EU, you can also contact your local data protection authority.
Security
The site runs only over encrypted HTTPS. Form submissions are visible only to LAGS partners, and access to our accounts is protected with two-step verification.
The law behind this
We process personal data under the Serbian Law on Personal Data Protection and, where it applies to visitors in the European Union, the General Data Protection Regulation (GDPR).
This website is meant for businesses and professionals, not for children.
Changes
If we change how we use data, we'll update this page and the date below. Significant changes will be made clear on the site.
Last updated: 14 October 2026.